UGG Bridal Collection? ugh.

UGG has just released it’s new “I Do” bridal collection. Blushing brides have their pick of two boot options or a sandal/slipper option. Ranging from $80 – $245, the styles have blue soles and white, blue and/or sparkle and shimmer accents.

I have to say, I’m not sure if I can jump aboard this trend train. I’ve seen winter weddings in which the bride and bridesmaids are wearing matching UGG boots for photos and sure, it makes for an adorable photo op. But, to wear down the aisle? Not so much – particularly when they look as cheesy as these three options. Sorry, but if I’m being honest, I think UGG is trying a bit too hard here. However, I commend them for trying to leverage the bridal market, a market segment that has proven to make extremely irrational decisions on a regular basis. And yes, I say that wholeheartedly because I was admittedly part of that market segment. 🙂